Archive for the ‘Search Engine Marketing’ Category

We like writing blogs that we know will help you save time and money.  There are of course, many more precise ways of measuring your websites SEO effectiveness however, we know that you don’t necessarily have the time, budget or the inclination to invest in on-going SEO analysis – you just want to see whether your SEO is improving and to obtain some helpful pointers moving forward.

This online tool will take just a minute or so to set up and will give you a simple grade out of 100 plus a helpful summary providing you with elements of your site to improve.  What’s more – it’s FREE!

Go to http://websitegrader.com/ - all you need to do is submit your website url (address), an email address and if you really want to be nosey – add your competitors website url’s too to compare the results.  You will then see the results online.

Let us know how you get on with this!

Here is a list of 10 places to replicate your ‘carefully researched’ SEO keyword phrases in an attempt to improve your website’s search engine effectiveness:

1. Page Title
2. Page Content
3. Text headings (e.g. HTML H1, H2 etc)
4. Image Alt tags
5. Meta tags (description and keywords)
6. Page URL (webpage address)
7. Inbound text links
8. Links contained on the page
9. Domain Name
10. Anywhere else you can think of…

Remember to keep your content etc human friendly – it still needs to make for interesting reading for your website users.

Also, be careful not to go overboard with the keyword density. Too little and your efforts are not as effective as it should be, too much and Google thinks you might be trying to spam them. 5% is normally about right. You can check your keyword density on the following online SEO tool:

http://www.seochat.com/seo-tools/keyword-density/

Keyword densities of less than 2% are considered low.
Keyword densities between 2% and 20% are considered ideal.
Keyword densities over 20% risk being considered as spam by search engines.

Another really useful SEO tool that we would recommend is the National B2B Centre website: http://www.nb2bc.co.uk/seo/ – registration may be required.

Design4Usability (www.design4usability.co.uk) provide website design and development services and search engine optimisation services to small and medium sized businesses in Lichfield, Staffordshire, the West Midlands and throughout the UK.

We are trialing the ‘All in One SEO Plugin Options’ for WordPress.  Give this SEO tool a go and let us know what your thoughts are on this plugin and how effective it is with regards to your blog’s SEO.  You can download this SEO plugin from here: http://wordpress.org/extend/plugins/all-in-one-seo-pack/

Learn a bit more about Twitter on http://ping.fm/T4h6I

Improve your search engine ranking by adding a blog to your website. Telephone 0845 680 1079 for more details.